Business Development Bureau (India) Private Limited

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Marketing Process Engineering

The Plastic Code

CASE STUDIES

Our Case Studies are our way of telling you a story about the requirements we have fulfilled and the experiences our clients have had working with us. Our credibility as a partner in your business is shown best through the resources we have displayed freely in this section. We are sure you will just find the situation you are currently in or something that you fear you may be in, in the near future. It can also be a quick, interesting reading for those who would just like to know about our experience over the years, successfully providing measurable, predictable and enduring results to our clients worldwide.

Our intention through this section is to be an interface, shrink the gap between illusion and reality and help you understand the services we offer and the success we have achieved for our clients.

We sincerely hope it helps you isolate and think through our offerings, the key processes involved and presents a rationale for the best solution.

Market Feasibility Study and identification of new business opportunities

The Challenge - A leading client based in Mumbai partnered with the team of Business Development Bureau India Private Limited to evaluate the market potential, growth and expansion opportunities including identification of new markets within the very specialized refrigeration compressor oil applications for R134a refrigerant, into which the company could expand. The company was a bit apprehensive before launching its product, not knowing whether the market would accept the product or not and what the customers’ expectations were from the product.

In addition, the client sought BDB's assistance in identifying new business opportunities for them as well as helping them through their vendor approval system.

The Process - In order to meet this challenge, our experts leveraged our established reputation for analyzing the refrigeration compressor oil industry, identifying the key end users and market potential for the client.

Additionally, BDB also developed refrigeration compressor oil market forecasts, extrapolated over the next three years.

Research Measurements - BDB completed a customized consulting project to identify the following information: key marketers and market shares, typical revenues, identification of specific opportunities and growth potential for the target markets.

The ultimate recommendations were based on the following factors:

Market analysis consisting of key market shares
Market forecast
Key barriers for a new entrant
Identification of new business opportunities
Formulating market entry strategies

Results - Based on our research and our comprehensively tailored business strategy, the company was able to effectively target the specific markets with the greatest potential for success. They successfully entered the refrigeration compressor oil market. Additionally, the company was able to identify new business opportunities and BDB assisted them through the vendor approval process of some of their largest clients in India.

CASE STUDY
This was a study carried out for a client who is one of the largest Plastic Sheet manufacturers used in varied applications.

Client’s interest:
Product mix for the Indian market, market segmentation and India Market Strategy.

Our approach:
BDB adopted the following approach to carry out the study :

1. Analysis of the Indian Construction Industry

Segments analysed:

Residential, Commercial
Industrial

2. Studied other applications of plastic sheets

Analysis:
BDB analysed the adaptability and suitability of the client’s products in the Indian market. This was achieved by interacting with the state holders in the Indian market.

Results:

Identification of niche areas within the segments
Define Product mix
Channel definition and recommendation of suitable channel partners
Suggestions offered on the pricing structure and positioning platform

Based on our analysis and the recommendations after the study, the client is now setting up the business in India.