Studies dealing with analyzing the trends in domestic and commercial refrigeration market, buying pattern of institutional customers, architects and interior designers, acceptability of sophisticated HVAC products, trends in Indian construction industry in terms of HVAC products, perception on brands, distribution channels, demand estimation, identifying opportunities, market share analysis, trade analysis and product acceptance studies and evolution of cold chain in India are BDB’s greatest strengths.

BDB’s extraordinary experience in the HVAC industry includes consulting assignments in the field of window/split air conditioners, cold storages, central air conditioning systems, dampers, air handling units, fan coil units, VAV boxes, refrigerated vans and actuators. This is just to name a few.

In the HVAC industry, BDB has had the privilege of working with successful companies.  For many of them, BDB has developed a market entry strategy for new products.

There is a continuing opportunity that exists in HVAC industry.  The customer expectations are changing, the aspirations of dealers are changing, the channel of distribution is becoming crucial and there is a clear differentiation of market experience in different pockets of India.  Architects and contractors are getting the opportunity to use and experience new products.

Some examples of BDB’s assignments dealing with analysis of new products are :

• Application of VAV boxes, dampers, etc in intelligent buildings
• Application of actuators in HVAC industry
• Trend in Indian refrigeration and air conditioning products
• Evolution of cold chain in commercial application from farm produce level to retail

For each assignment, the methodology varies because these are all customized research analyses.

For instance, to study the demand dynamics and trend, a cross section of existing and potential customers is analysed in urban markets.  Along with the end users, consultants, contractors, architects, interior decorators and system integrators are also part of this analysis.

Thereafter, the trend in usage of HVAC products, lifestyles and their exposure to the different products and adaptability of such products are also corroborated in the overall analysis.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.

For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.

Based on these inputs, BDB conducts a techno-economic feasibility study.  At conclusion, the output of such market research studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies.  BDB has also conducted assignments in the expansion of existing businesses.