India being an agricultural economy, growth in agriculture will impact the overall economic growth.  There is tremendous opportunity that exists in mechanized farming, cooperative farming and usage of modern consumables.  The farmers’ expectations are changing, the aspirations of dealers and retailers in the farming sector are changing, the channel of distribution is becoming crucial and there is a clear differentiation of market experience in different pockets of India.  The farmers are getting an opportunity to use and experience new products.

BDB has handled a variety of assignments in this field which include farmer buying patterns, utilization patters of farm equipment, trend in mechanization in farming, market share analysis, distribution channel analysis, price, sensitivity and partner identification study, service feature analysis, farmer and dealer satisfaction studies.

BDB’s wide experience in the agriculture sector includes carrying out consulting assignments in the field of Drip Irrigation, Sprinkler Irrigation, Greenhouse Structures, Pump Sets, Sprayers, Threshers and Tillers, etc.

In the farm equipment field, BDB has had the privilege of working with successful companies and has also carried out studies for several other Indian and overseas companies whose businesses have a direct or indirect impact on the Indian Farming Equipment sector.

Some of the most interesting assignments BDB has carried out in the recent past are:

• Analysis of the application of liquid fertilizers through Drip Irrigation
• Buying and usage pattern of advanced Sprayers and prospects in India
• Evolution of Farm Mechanisation in the Indian market

For each assignment, the methodology varies because these are all customized research analyses.  For instance, to study the demand dynamics and trend, a cross section of existing and potential customers will be analysed in rural markets.  Considering the seasonal aspects and the geographical conduciveness of different crops, the study needs to be conducted in different pockets.

Along with the farmers, inputs from channel analysis and the influencers (in decision making) are also a part of this study.

At conclusion, the output of such market research studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies.  BDB has also conducted assignments in the expansion of existing businesses.